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Should You Add a Shopping Cart to Your Website?

Many shoppers appreciate the convenience and flexibility of buying online. They can shop from the comfort of their favorite recliners at any time of the day or night, and they can choose from a wider range of stores than if they visited a physical store or even a shopping mall. Store owners who have relied […]

Holiday Ecommerce Prep: 5 Things You Should Be Doing Now!

If you’ve weathered at least one season of online retail commerce already, you know the drill.  If you haven’t already started planning out your Holiday sales season, now is the time!  Here are some things you should be thinking about and setting up right now in order to make the most of the single biggest […]

How to Take Product Photos That Impact Your Bottom Line

Product photography is one of the biggest selling points in an ecommerce website. Without being able to visit a tangible store and touch, smell, hear or taste the product, potential customers only have images to interact with, and according to this infographic, more than 90 percent of buying decisions are influenced by visual factors. In […]

Capitalize on Marketing through Pinterest with ProductCart

It is no secret that using the popular pin board website, Pinterest, is a phenomenal strategy for getting your products seen on social media, especially for retail companies. Unlike Facebook and Twitter, which are great for raising brand awareness and creating fans, Pinterest allows the consumer to bookmark specific products of yours to their personal […]

One Page Checkout Overhaul: What it means to retailers and developers

ProductCart 5.0 introduces its most powerful and flexible One Page Checkout system to date.  Redesigned from the ground up, the latest One Page Checkout takes cues from industry leaders like Amazon, Gap, and Old Navy, while staying true to the core ProductCart design principles, emphasizing common-sense and usability.  Retailers will finally realize their full sales […]

ProductCart is Great for Apparel Ecommerce Stores

Some ecommerce solutions can make it difficult to display and configure all the product options that your company has available. For example, you have a t-shirt that comes in 5 different colors and 7 different sizes. If your shopping cart does not have a product management tool, you can be forced to upload 35 different […]

Private sales and private shopping clubs: ProductCart can help

Private sales are a hot topic these days (short sales, large discounts, registered users only), with online retailers such as, One Kings Lane, Rue La La and Gilt successfully implementing a retail strategy that’s worked very well in Europe for some time (private sale leader Vente Privee had sales of around 1 billion dollars in […]

Visualize before you buy: meet the Spotlight Visualizer

The best part of our job at Early Impact really is to see how companies use our ecommerce software to setup all kinds of successful online ventures. Spotlight Retail is one of those companies, with over 30 niche-oriented, ProductCart-powered stores under its belt. We recently met with Spotlight Retail’s CEO John Montague, and he pointed […]

Drop-offs, shopping cart abandonment, and ProductCart v4

Drop-off and Conversion rates in ProductCart An objective on every online merchant’s mind is to reduce the rate at which customers abandon the store after adding items to the shopping cart, and increase the rate at which visitors become customers by completing an order (the conversion rate). In the ProductCart Control Panel, you have access […]