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How to Select a Shopping Cart for Your E-Commerce Customers

Independent web designers are often tasked by their customers to offer enhancements to their customers’ websites. It’s a compliment, because it means that their customers trust them; it’s also a big responsibility, because the website needs to continue to work just as well it did prior to the addition of the new solution. Plus, new […]

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Should You Add a Shopping Cart to Your Website?

Many shoppers appreciate the convenience and flexibility of buying online. They can shop from the comfort of their favorite recliners at any time of the day or night, and they can choose from a wider range of stores than if they visited a physical store or even a shopping mall. Store owners who have relied […]

Holiday Ecommerce Prep: 5 Things You Should Be Doing Now!

If you’ve weathered at least one season of online retail commerce already, you know the drill.  If you haven’t already started planning out your Holiday sales season, now is the time!  Here are some things you should be thinking about and setting up right now in order to make the most of the single biggest […]

How to Take Product Photos That Impact Your Bottom Line

Product photography is one of the biggest selling points in an ecommerce website. Without being able to visit a tangible store and touch, smell, hear or taste the product, potential customers only have images to interact with, and according to this infographic, more than 90 percent of buying decisions are influenced by visual factors. In […]

ProductCart v5 Themes: Choosing a Pre-Set Theme or Creating Your Own

If you have a shopping cart or are currently evaluating shopping carts, then you have probably heard of themes and/or templates.  As it applies to a store design “theme” and “template” are two different words for the same thing.  Essentially, they are a set of files (CSS, HTML, JavaScript, etc.) that control the look and […]

Capitalize on Marketing through Pinterest with ProductCart

It is no secret that using the popular pin board website, Pinterest, is a phenomenal strategy for getting your products seen on social media, especially for retail companies. Unlike Facebook and Twitter, which are great for raising brand awareness and creating fans, Pinterest allows the consumer to bookmark specific products of yours to their personal […]

Introducing Unlimited, Customizable Product Detail Pages

We recently talked about the ProductCart v5 One Page Checkout system, and with good reason!  The One Page Checkout system has an incredibly important job helping customers place orders, so it is no wonder that most merchants focus solely on the checkout system while evaluating shopping cart solutions.  However, there is another component that is […]

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Using Google’s Universal Analytics Tracking Code

On April 2, 2014, Google officially released Universal Analytics, a new tracking code put in place to replace Classic Analytics. According to Google, the Classic Analytics tracking code will continue to function for two years; however, being proactive in upgrading will help ensure you don’t lose any Google Analytics data.  ProductCart 5 has added the […]

How to Succeed with Google+

When you are running an online store, your online reputation is really important not only for SEO purposes, but also for organic traffic too. If the only online presence  you have is your ecommerce store, it is likely that you are missing out on  large opportunities with social media and organic traffic.  Just like any […]

6 Tips to a Successful Ecommerce Return Policy

When running an ecommerce store, having a solid return policy is crucial to the success of your store. Here are 6 tips to making your return policy more effective: