It goes without saying that many consumers shop with their eyes. Sure, reviews left by people who already purchased the product are brutally honest and sometimes ruthless. But...
How to Drive More Sales with Better Images
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online marketing
Why Up-Selling & Cross-Selling Are So Important to Your Ecommerce Success
If you’re an eCommerce business, you’re always focused on getting as many customers as possible. To get the sale, you employ a variety of marketing tactics to bring attention to...
4 Pricing Strategies to Boost Profits [Infographic]
Are you trying to figure out how you can get the most out of your online sales? Here are some of the highlights from this Northwestern Study about price points and consumer behavior. There's a lot of great information that can help you get into the mindset of your...
Your 2015 Social E-Comm Guide
2015 is here and that means that we’ve got a new year to take a look at some new tactics to help grow our businesses. So let’s discuss some ways that you can take advantage of some Social Media tactics to gain customers. 1: Facebook Referrals This is a big one. If...
Tips for Turning ECommerce Shoppers into Buyers
Given the increased traffic to ecommerce websites during the holiday season, your site is likely to see more visitors than usual. But how can you convince holiday shoppers that they should buy from you instead of another online store? Here are some tips on how to...
SEO for E-Commerce: Long-Tail Keywords
All e-commerce company owners know that Search Engine Optimization (SEO) is critical to driving website traffic and increasing revenue, but many have no idea where to start in terms of improving their SEO. SEO is comprised of a number of ongoing digital marketing...
How to Select a Shopping Cart for Your E-Commerce Customers
Independent web designers are often tasked by their customers to offer enhancements to their customers’ websites. It’s a compliment, because it means that their customers trust them; it’s also a big responsibility, because the website needs to continue to work just as...
Should You Add a Shopping Cart to Your Website?
Many shoppers appreciate the convenience and flexibility of buying online. They can shop from the comfort of their favorite recliners at any time of the day or night, and they can choose from a wider range of stores than if they visited a physical store or even a...
Holiday Ecommerce Prep: 5 Things You Should Be Doing Now!
If you've weathered at least one season of online retail commerce already, you know the drill. If you haven't already started planning out your Holiday sales season, now is the time! Here are some things you should be thinking about and setting up right now in order...
BETA STORES WANTED! Google Trusted Stores Test Drive
Our ProductCart developers have been working directly with the Google Trusted Stores team to make ProductCart 5 storefronts integrate seamlessly with the program. We're excited to be ready to invite existing ProductCart store owners to participate in a Test Drive of...
How to Take Product Photos That Impact Your Bottom Line
Product photography is one of the biggest selling points in an ecommerce website. Without being able to visit a tangible store and touch, smell, hear or taste the product, potential customers only have images to interact with, and according to this infographic, more...
ProductCart v5 Themes: Choosing a Pre-Set Theme or Creating Your Own
If you have a shopping cart or are currently evaluating shopping carts, then you have probably heard of themes and/or templates. As it applies to a store design "theme" and "template" are two different words for the same thing. Essentially, they are a set of files...
Capitalize on Marketing through Pinterest with ProductCart
It is no secret that using the popular pin board website, Pinterest, is a phenomenal strategy for getting your products seen on social media, especially for retail companies. Unlike Facebook and Twitter, which are great for raising brand awareness and creating fans,...
Introducing Unlimited, Customizable Product Detail Pages
We recently talked about the ProductCart v5 One Page Checkout system, and with good reason! The One Page Checkout system has an incredibly important job helping customers place orders, so it is no wonder that most merchants focus solely on the checkout system while...