It’s that time of year again, and everyone is finalizing their marketing strategy for the 2015 Holiday retail season. If you’re still looking for some more ways to drive traffic to your website, we’ve got some suggestions for you.\u00a0 All of the strategies below are possible with your ProductCart store! <\/p>\n
If you haven’t already tried Facebook Ads, now is the time! They’re an incredible value, and allow you to experiment with many different audience targeting strategies. Plus, since your ProductCart store (version 5x) is mobile, you’ll have no trouble handling all the mobile traffic that will inevitably come from the social network to your store.<\/p>\n
Use Facebook’s Custom Audiences<\/strong> to precision target your potential customers.\u00a0 First, be sure to install an Audience Pixel<\/strong> and a Conversion Tracking Pixel<\/strong> on your website. Then you can easily retarget ads to your website visitors by creating a custom Website Audience. Take that a step further by creating a Lookalike Audience based on your website visitors. Finally, be sure to upload email addresses from your email newsletter program as well as ProductCart’s Newsletter Wizard to create a Custom Audience<\/strong> and Lookalike Audience<\/strong> from those subscribers and customers. Even customers who declined to subscribe to your newsletter can still be targeted on Facebook using their email address in this way.<\/p>\n <\/p>\n This one might be a little more difficult\u00a0since Pinterest has not fully opened up availability of ads to everyone. However, if your Pinterest account has been active, and you see the “Promote” button when you log in to your Boards, then try it out! This strategy is great for any retailer whose customers are primarily women.<\/p>\n2. Pinterest Ads<\/h2>\n
Tips for Supercharging:<\/h3>\n