1. Google likes videos.<\/strong> Actually, Google likes to diversify their search results to give users an array of information that they think will be most useful. This includes maps, pictures, and, you guessed it, VIDEOS. Having videos related to your company or products can help improve your chances of ranking higher in Google search results AND videos tend to stand out among a long page of text.<\/p>\n 2. People love to share<\/strong>. Thanks to social media, your customers will do a lot of the \u201cwork\u201d for you when it comes to video marketing. Practically everyone has a smart phone, and they love nothing more than to share videos on their Facebook pages, Twitter pages, E-mail, etc. As long as your video is interesting and the right length, people will want to share it with their friends.<\/p>\n 3. Speaking of length, size matters.<\/strong> Thanks to the Internet, the average attention span of an adult human is comparable to that of a goldfish, maybe worse. For that reason, many people tend to watch a video for about 20 to 30 seconds before moving on to something else. However, 20 to 30 seconds is the perfect length for videos to show a new product, answer a quick question, or give a fun piece of trivia.<\/p>\n On the other hand,<\/em> for product demos and tutorials, long videos make a lot more sense. Customers who are considering a new product or have just purchased one, will be compelled to sit through a 15 to 20 minute video to learn how their new piece of equipment works. This is especially true for products that are more technical or require a lot of assembly.<\/p>\n Of course, there is also a place for videos in between those two ranges. For example, below is a helpful video tutorial from ProductCart<\/a> that is just over 8 minutes long.\u00a0 It all depends on your audience and what you\u2019re trying to show them.<\/p>\n![\"Lying](\"http:\/\/blog.productcart.com\/wp-content\/uploads\/2016\/01\/guywatchingvideo1.jpg\")
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