{"id":1593,"date":"2019-03-12T17:18:00","date_gmt":"2019-03-12T17:18:00","guid":{"rendered":"http:\/\/blog.productcart.com\/?p=1593"},"modified":"2019-12-17T21:45:20","modified_gmt":"2019-12-17T21:45:20","slug":"ecommerce-retargeting-make-the-most-of-your-business","status":"publish","type":"post","link":"https:\/\/blog.productcart.com\/index.php\/2019\/03\/12\/ecommerce-retargeting-make-the-most-of-your-business\/","title":{"rendered":"eCommerce Retargeting: Make the Most of Your Business"},"content":{"rendered":"

It\u2019s one thing to have an enticing website that generates leads, but it\u2019s another thing to convert those leads into loyal customers. For eCommerce businesses, the ability to encourage visitors to come back<\/a> to your website and complete a purchase is crucial.<\/p>\n

There\u2019s only so much you can do to market yourself effectively online, so it\u2019s important that you retarget your audience. Retargeting, or remarketing, is a technology based on cookies that will target your visitors as they explore different sites across the Web. To get the most out of your retargeting efforts, remember these tips:<\/p>\n

\"eCommerce<\/p>\n

Reach the Right Audience<\/strong><\/h4>\n

Identifying the visitors who are most likely to make a purchase from your eCommerce is no easy task. There are several factors you need to consider when deciding who gets to see your retargeting ads, including number of previous purchases and how long ago they visited the site. Make sure that you pay equal attention to visitors who haven\u2019t bought anything yet and your most engaged customers. That way, you\u2019ll balance the number of new customers with repeat patrons.<\/p>\n

Don\u2019t Rely on It to Increase Traffic<\/strong><\/h4>\n

Retargeting is a powerful tool to boost conversions from your site, but it won\u2019t holistically improve your business. Remember that your content marketing strategies<\/a> are just as important. Using blogs, social media, paid ads, and print media are all equally important to building your brand\u2019s reputation because that\u2019s what generates leads and traffic. Retargeting won\u2019t increase new visits to your site. Use it as one part of your strategy and don\u2019t think that it alone will change your business overnight.<\/p>\n

Create a Rewards Program<\/strong><\/h4>\n

The best way to keep customers is to incentivize them from the get-go. Having loyalty programs, coupons, limited sales and specials will ensure that customers keep coming back. Remarketing ads are a great platform to advertise these offers to your most committed customers. Think of all of the brick and mortar stores; they all have some type of rewards-based system. Mirror that in your eCommerce platform, and you\u2019ll see the same success.<\/p>\n

 <\/p>\n

Want to find out how to upgrade your eCommerce website? Visit ProductCart<\/a> <\/strong>to learn more about our innovative platform.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s one thing to have an enticing website that generates leads, but it\u2019s another thing to convert those leads into loyal customers. For eCommerce businesses, the ability to encourage visitors to come back to your website and complete a purchase is crucial. There\u2019s only so much you can do to market yourself effectively online, so […]<\/p>\n","protected":false},"author":3,"featured_media":1595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,12],"tags":[134,135,136],"class_list":["post-1593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-shopping","category-tips-how-tos","tag-ecommerce-retargeting","tag-remarketing-ecommerce","tag-retargeting-for-ecommerce"],"_links":{"self":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts\/1593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/comments?post=1593"}],"version-history":[{"count":1,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts\/1593\/revisions"}],"predecessor-version":[{"id":1967,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts\/1593\/revisions\/1967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/media\/1595"}],"wp:attachment":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/media?parent=1593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/categories?post=1593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/tags?post=1593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}