{"id":35,"date":"2011-10-18T11:47:00","date_gmt":"2011-10-18T11:47:00","guid":{"rendered":"http:\/\/productcart-com.web7.netsourceinc.com\/blog\/index.php\/2011\/10\/18\/amazons-new-look-what-to-learn\/"},"modified":"2011-10-18T11:47:00","modified_gmt":"2011-10-18T11:47:00","slug":"amazons-new-look-what-to-learn","status":"publish","type":"post","link":"https:\/\/blog.productcart.com\/index.php\/2011\/10\/18\/amazons-new-look-what-to-learn\/","title":{"rendered":"Amazon’s new look: what to learn"},"content":{"rendered":"

We recently published an article about the Target.com redesign<\/a>. Target launched a new Web store after deciding to run its ecommerce operations independently of Amazon.com, which the US retailer had been using for some time\u00a0as the ecommerce platform.<\/p>\n

Amazon too is in the process of launching a new design for their massive online store, and our friends at Practical eCommerce<\/a> just published an interesting article on what lessons can be learnt from the changes implemented by the ecommerce giant.<\/p>\n

\"Amazon<\/a><\/div>\n

Among the things noted by Practical eCommerce:<\/p>\n

    \n
  1. Clean design over cluttered layout<\/li>\n
  2. Put search front and center<\/li>\n
  3. Interface elements like content sliders can help<\/li>\n
  4. Details make\u00a0a difference (e.g. consider using CSS shadows<\/a>, which are now supported in IE 9, FireFox 4, Chrome, and Opera)<\/li>\n
  5. Focus on visual merchandising<\/li>\n<\/ol>\n

    For more, see lessons from the Amazon redesign<\/a>.<\/p>\n

    One interesting fact about the Amazon – Target divorce<\/em>: it appears that the folks at Target might have underestimated how difficult it is to scale operations to support huge traffic increases:<\/p>\n