{"id":4,"date":"2012-09-30T21:43:00","date_gmt":"2012-09-30T21:43:00","guid":{"rendered":"http:\/\/productcart-com.web7.netsourceinc.com\/blog\/index.php\/2012\/09\/30\/compressionstore-drives-product-reviews-by-motivating-customers-to-share-their-opnions\/"},"modified":"2012-09-30T21:43:00","modified_gmt":"2012-09-30T21:43:00","slug":"compressionstore-drives-product-reviews-by-motivating-customers-to-share-their-opnions","status":"publish","type":"post","link":"https:\/\/blog.productcart.com\/index.php\/2012\/09\/30\/compressionstore-drives-product-reviews-by-motivating-customers-to-share-their-opnions\/","title":{"rendered":"CompressionStore drives product reviews by motivating customers to share their opnions"},"content":{"rendered":"<p><a href=\"http:\/\/www.compressionstore.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CompressionStore<\/a> is a North Carolina-based multi-channel retailer that has become one of the largest online wholesalers of medical compression hosiery. By offering a large inventory of medical compression apparel\u00a0and a high level of customer service (i.e. free shipping on orders\u00a0over $50, 150% best price guarantee, and a 180 day return policy), they&#8217;ve grown rapidly and become a leader in their niche market.<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"http:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/compression_store_home.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-127\" alt=\"compression store home\" src=\"http:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/compression_store_home.png\" width=\"640\" height=\"536\" \/><\/a>\u00a0CompressionStore: medical compression apparel<\/div>\n<p>One thing that they were struggling with, however, was how to <strong>encourage customers to write more product reviews<\/strong>. That&#8217;s when they decided to experiment with\u00a0a handy marketing features included in ProductCart called &#8220;<strong>Rewards for Reviews<\/strong>&#8220;: when customers write a review, they get points that can be redeemed against future orders.<\/p>\n<p><a href=\"http:\/\/www.earlyimpact.com\/productcart\/ecommerce-features-new-v41.asp\" target=\"_blank\" rel=\"noopener noreferrer\">Rewards for Reviews was introduced with ProductCart v4.1<\/a>, which included many enhancements to the product reviews feature, including automatic, customizable reminders that can be configured to be sent a certain amount of days after an order has been processed or shipped.<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"http:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/pcv41_writereviewrewards.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118\" alt=\"product reviews general settings\" src=\"http:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/pcv41_writereviewrewards.png\" width=\"640\" height=\"249\" srcset=\"https:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/pcv41_writereviewrewards.png 640w, https:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/pcv41_writereviewrewards-300x117.png 300w, https:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/pcv41_writereviewrewards-480x187.png 480w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\nRewards for reviews settings in the ProductCart Control Panel<\/div>\n<p>The Rewards for Reviews feature was created precisely to <strong>motivate customers to write reviews<\/strong> by recognizing that their time is valuable and rewarding them for\u00a0taking some of that time to write a review for a product that they have purchased.<\/p>\n<p>The feature leverages the Reward Points system in ProductCart to give customers points that they can redeem as cash discounts on future purchases (the point-to-cash conversion ratio is set by the merchant). Learn <a href=\"http:\/\/wiki.earlyimpact.com\/productcart\/products_reviews#reward_for_reviews\" target=\"_blank\" rel=\"noopener noreferrer\">more about Rewards for Reviews in the ProductCart documentation<\/a>.<\/p>\n<p>Since activating this feature several weeks ago, CompressionStore has seen a <strong>substantial increase in the amount of product reviews posted<\/strong> by customers: from a few reviews here and there, to several product reviews posted every day. When we contacted them, they indicated\u00a0that it&#8217;s probably still a bit too early to fully quantify the effect of the new campaign, but that they are thrilled with the initial results!<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"http:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/compression_store_reviews.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-128\" alt=\"compression store reviews\" src=\"http:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/compression_store_reviews.png\" width=\"640\" height=\"503\" \/><\/a><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<p>Interested in learning more?<\/p>\n<ul>\n<li><a href=\"http:\/\/www.earlyimpact.com\/productcart\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more about ProductCart<\/a> and the many smart marketing features it contains<\/li>\n<li><a href=\"http:\/\/www.earlyimpact.com\/productcart\/shopping-cart-software-demos.asp\" target=\"_blank\" rel=\"noopener noreferrer\">Try ProductCart on our demo stores<\/a>. You can fully test the product reviews feature.<\/li>\n<li>Learn more about <a href=\"http:\/\/wiki.earlyimpact.com\/productcart\/products_reviews\" target=\"_blank\" rel=\"noopener noreferrer\">managing product reviews in ProductCart<\/a><\/li>\n<li><a href=\"http:\/\/www.compressionstore.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit CompressionStore.com<\/a>, the ProductCart-powered store mentioned in this article<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>CompressionStore is a North Carolina-based multi-channel retailer that has become one of the largest online wholesalers of medical compression hosiery. By offering a large inventory of medical compression apparel\u00a0and a high level of customer service (i.e. free shipping on orders\u00a0over $50, 150% best price guarantee, and a 180 day return policy), they&#8217;ve grown rapidly and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":0,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}