As you gear up into the most exciting and stressful time of year for online retailers, you may be wondering if you\u2019ve done everything you can to get the most out of this year\u2019s Holiday shopping season.\u00a0 This close to \u201cBlack Friday\u201d there isn\u2019t time to completely overhaul your e-Commerce site, and even search engine optimization efforts take a few weeks before you will see results.\u00a0 Those things should typically be planned in late Summer.<\/p>\n
Right now, you should be concentrating on updating your product photos and descriptions and beginning your online marketing push that might include a Pay-Per-Click campaign, email marketing, print mailers to existing customers, and more. You should also consider implementing the features outlined below that come standard in all versions of ProductCart released since 2007.\u00a0 Each of them offers a big return on investment for you and\u00a0is easily and quickly set up.<\/p>\n
1. Product Reviews Shoppers appreciate reading reviews, and including even negative reviews adds to the level of trust you have built with them as a retailer.\u00a0 According to a recent study by Forrester Research, online shoppers list product reviews as the most desired feature of a website.\u00a0 So what\u2019s stopping you from adding this feature to your website today?<\/p>\n ProductCart shopping sites include a system that allows you to enable customer reviews quickly and easily \u2013 either store wide or for individual products.\u00a0 You can also manage, check, approve and reject reviews.\u00a0 Reviews can post immediately, or you can require approvals before they show up in your catalog.<\/p>\n Simply go to the Products<\/em> menu and choose Manage Product Reviews<\/em> > Product Reviews Setting<\/em>.\u00a0 Everything you need to start including product reviews on your website today can be managed from there. <\/strong><\/p>\n 2. Coupons Planned skillfully, coupons can do more than just attract bargain shoppers. You can design your coupons to:<\/p>\n ProductCart lets you set up your coupons in many different ways. Discount codes can be based on purchase level, be associated with specific products (or all of them), have a set dollar value ($10) or a set percentage off (10%), be activated by a specific quantity level, and even be assigned to specific customers only (you can also use the Pricing Category<\/em> feature for this). You can assign free shipping. You can base coupons on a customer\u2019s shipping location. You can set the discounts to be applied to an order automatically if it meets specific criteria, or require that the customer enter a code during checkout.\u00a0 Coupon codes can be set up for one-time use or designed to be shared and re-used.\u00a0 You can even decide if customers can use multiple discount codes in a single order.\u00a0 To create and manage coupons in the latest version of ProductCart <\/em>, select Discount by Code<\/em> from the Marketing<\/em> menu.<\/p>\n Once your coupons are created, you have several options for delivering them to new and existing customers:<\/p>\n Online Coupon Distribution:<\/p>\n Offline Coupon Distribution:<\/p>\n As you gear up into the most exciting and stressful time of year for online retailers, you may be wondering if you\u2019ve done everything you can to get the most out of this year\u2019s Holiday shopping season.\u00a0 This close to \u201cBlack Friday\u201d there isn\u2019t time to completely overhaul your e-Commerce site, and even search engine […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-460","post","type-post","status-publish","format-standard","hentry","category-tips-how-tos"],"_links":{"self":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts\/460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/comments?post=460"}],"version-history":[{"count":0,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts\/460\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/media?parent=460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/categories?post=460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/tags?post=460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>One barrier to sales online can often be the physical distance between the shopper and the product they want to buy \u2013 they can\u2019t touch it, try it on, test it out, or even see if the shelves are clearing fast.\u00a0 Mega-sites like Amazon and Barnes and Noble have overcome that barrier successfully by using Customer Reviews.\u00a0 When Amazon first started letting customers post reviews of their products, other retailers thought they were nuts, but shoppers quickly came to rely on product reviews to tip the scale and help them make a decision.\u00a0 Furthermore, sites that use product reviews have learned two things that run counter to most assumptions:<\/p>\n\n
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\n<\/strong>Shoppers love coupons. And with more than 70% of the American population now online, online coupons are becoming more and more popular. According to Simmons\/Experian Research and Coupons Inc., online coupon usage has grown 39% since 2005.<\/p>\n\n
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