{"id":68,"date":"2010-08-26T01:19:00","date_gmt":"2010-08-26T01:19:00","guid":{"rendered":"http:\/\/productcart-com.web7.netsourceinc.com\/blog\/index.php\/2010\/08\/26\/private-sales-and-private-shopping-clubs-productcart-can-help\/"},"modified":"2010-08-26T01:19:00","modified_gmt":"2010-08-26T01:19:00","slug":"private-sales-and-private-shopping-clubs-productcart-can-help","status":"publish","type":"post","link":"https:\/\/blog.productcart.com\/index.php\/2010\/08\/26\/private-sales-and-private-shopping-clubs-productcart-can-help\/","title":{"rendered":"Private sales and private shopping clubs: ProductCart can help"},"content":{"rendered":"<p>Private sales are a hot topic these days (short sales, large discounts, registered users only), with online retailers such as, <a href=\"https:\/\/www.onekingslane.com\/\"><i>One Kings Lane<\/i><\/a>, <i><a href=\"http:\/\/www.ruelala.com\/\">Rue La La<\/a><\/i> and <i><a href=\"http:\/\/www.gilt.com\/\">Gilt<\/a><\/i> successfully implementing a retail strategy that&#8217;s worked very well in Europe for some time (private sale leader <a href=\"http:\/\/en.vente-privee.com\/\"><i>Vente Privee<\/i><\/a> had sales of around 1 billion dollars in 2009).<\/p>\n<p>Take <b>Gilt<\/b>, for example: it <a href=\"http:\/\/techcrunch.com\/2010\/05\/14\/gilt-cash-machine-rolls-on-raises-35-million\/\">has raised $48 million<\/a> (<i>i.e. investors believe in this model evidently!<\/i>) and is expected to take in over $450 million in sales this year. <b>Zulily <\/b>(private sales of goods for &#8220;busy moms&#8221;) has <a href=\"http:\/\/techcrunch.com\/2010\/08\/04\/zulily-a-private-sale-shopping-site-for-moms-raises-6-million-series-b\/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29\">reportedly<\/a> raised a total of $10.6 million to implement their business model.<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"http:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/pcPrivateShoppingClub.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-150\" title=\"Private Shopping Club\" alt=\"Private Shopping Club\" src=\"http:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/pcPrivateShoppingClub.png\" width=\"400\" height=\"291\" srcset=\"https:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/pcPrivateShoppingClub.png 400w, https:\/\/blog.productcart.com\/wp-content\/uploads\/2013\/05\/pcPrivateShoppingClub-300x218.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/div>\n<p><b>Can small businesses do private sales within their budget?<\/b><br \/>\nUnlike the companies we just mentioned, you might not have millions to spend. Can you still give this retail strategy a try? Can small businesses implement this type of business model (since it appears to be working quite well), <span style=\"text-decoration: underline;\">without spending a fortune<\/span> or having to do a lot of time consuming custom development?<\/p>\n<p>Well, <a href=\"https:\/\/www.earlyimpact.com\/eistore\/productcart\/pc\/ProductCart-Shopping-Cart-Software-v4-118p465.htm\">get yourself a ProductCart v4.1-powered e-commerce store<\/a> and you can get started right away \ud83d\ude42<\/p>\n<p><b>Restricting access on the entire store<\/b><br \/>\nWith ProductCart you can turn an open e-commerce storefront into a &#8220;private&#8221; shopping club <span style=\"text-decoration: underline;\">within minutes<\/span>. It&#8217;s easy to do, you don&#8217;t need a developer, and you can revert back to an &#8220;open&#8221; store without any issues, if you want to just see how it would work. Here is a <a href=\"http:\/\/www.earlyimpact.com\/demos\/privateClub\/pc\/home.asp\">sample store turned into a private shopping club<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.earlyimpact.com\/demos\/privateClub\/pc\/home.asp\">See a demo storefront<\/a><\/li>\n<li><a href=\"http:\/\/wiki.earlyimpact.com\/how_to\/create_private_shopping_club\">Read detailed instructions<\/a><\/li>\n<\/ul>\n<p><b>Restricting access at the product level <\/b><br \/>\nWith ProductCart, it&#8217;s also easy to restrict access for specific products only. To achieve that, you can leverage the &#8220;Not for Sale&#8221; feature and &#8220;Customer Pricing Categories&#8221; to provide special benefits that are not available to all customers.<\/p>\n<p>For example, you could create a &#8220;Gold Customers&#8221; category, assign customers to it based on certain requirements (e.g. that they fill out a form where they share more information about their purchasing preferences and habits), and give them special benefits that might include&#8230;<\/p>\n<ul>\n<li><b>Products not generally avaiable<\/b>In ProductCart v4.1 and above you can override the &#8220;Not for Sale&#8221; feature at the Customer Category level, meaning that a product can be &#8220;Not for Sale&#8221; for everyone except for certain customers (e.g. &#8220;Gold Customers&#8221; can buy it).<b><br \/>\n<\/b><\/li>\n<li><b>Special prices<\/b><br \/>\nSome or all products can be offered at discounted prices. Only customers that belong to the Category can view the special prices.<\/li>\n<li><b>Special coupons<\/b> (discounts by code)<br \/>\nYou can restrict the applicability of coupons to only customers that belong to the Category. For example you could send an additional, 10% coupon to be spent within 2 days: other customers would not be able to use it (even if they were given the discount code).<\/li>\n<li><b>Special payment options<\/b><br \/>\nIn ProductCart you can restrict certain payment options by customer category. This is often used when the customer category includes customers that require special terms (e.g. resellers that pay &#8220;Net 30&#8221;).<\/li>\n<\/ul>\n<p><b>More information <\/b><br \/>\nFor more information, see these step-by-step guides:<\/p>\n<ul>\n<li><a href=\"http:\/\/wiki.earlyimpact.com\/how_to\/create_private_shopping_club\">Creating a <b>Private Shopping Club<\/b> with ProductCart<\/a><\/li>\n<li><a href=\"http:\/\/wiki.earlyimpact.com\/how_to\/create_private_sale\">Creating a <b>Private Sale<\/b> for specific products with ProductCart<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Private sales are a hot topic these days (short sales, large discounts, registered users only), with online retailers such as, One Kings Lane, Rue La La and Gilt successfully implementing a retail strategy that&#8217;s worked very well in Europe for some time (private sale leader Vente Privee had sales of around 1 billion dollars in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6,11],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","hentry","category-about-productcart","category-online-shopping"],"_links":{"self":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":0,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.productcart.com\/index.php\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}