First of all, we love their mascot. Secondly, they did a fantastic job overall with their ProductCart-powered store. So, meet Direct Pet Supplies, the latest addition to our popular gallery of ecommerce case studies.
More or less every month, we take a closer look at an online store that uses our awesome shopping cart software, and particularly caught our attention. This month we focused on this fun-looking catalog of over 18,000 pet supplies.
One of the reason why we like publishing these case studies is that we always learn something new. For example, we loved what Direct Pet Supplies did with the top navigation, incorporating a featured product and a category image next to the list of sub-categories (we had never seen a featured item being incorporated right into the category navigation: what a cool idea!).