Product photography is one of the biggest selling points in an ecommerce website. Without being able to visit a tangible store and touch, smell, hear or taste the product,...
How to Take Product Photos That Impact Your Bottom Line
read more
Case Study
CompressionStore drives product reviews by motivating customers to share their opnions
CompressionStore is a North Carolina-based multi-channel retailer that has become one of the largest online wholesalers of medical compression hosiery. By offering a large...
New ProductCart case study: Direct Pet Supplies
First of all, we love their mascot. Secondly, they did a fantastic job overall with their ProductCart-powered store. So, meet Direct Pet Supplies, the latest addition to our popular gallery of ecommerce case studies. More or less every month, we take a closer look at...
New ProductCart case study: MONO Cases
MONO designs and produces great looking cases for all sorts of musical instruments, backpacks for busy DJs, and many other products. The design in all of their products - modern and clean - gives them a very distinctive personality, while conveying an image of great...
Amazon’s new look: what to learn
We recently published an article about the Target.com redesign. Target launched a new Web store after deciding to run its ecommerce operations independently of Amazon.com, which the US retailer had been using for some time as the ecommerce platform. Amazon too is in...
Getting ideas from the Target.com redesign
Target Brands, Inc. just relaunched their ecommerce store at target.com. I don't know about you, but when we see a $1.3 billion online store go for a full redesign, we like to take a good look and see what they've come up with. Hey, they must have spent a fortune...
Mobile Commerce at work!
In the latest ProductCart case study, we took a look at Sigler Music Center, an online music store that is leveraging the ProductCart Mobile Commerce Add-on to reach musicians on the go. When we interviewed the company in preparation for the case study, they indicated...
New ProductCart case study: Azar Displays
Azar has been selling point of sale display systems for over 3 decades, and has been running a ProductCart-powered store for many years. It shows! Take a look at this new case study and learn how attention to details makes Azar Displays a successful, well designed...
New ProductCart case study: Trek Light Gear
We just posted a new ProductCart case study to our Web site: Trek Light Gear. The folks at Trek Light Gear have done a great job building and marketing their business, and their online store certainly shows that. There is great content for outdoor enthusiasts on the...
Get inspired by other ProductCart users
We're excited to launch a new initiative: ProductCart Case Studies. Every month we'll feature a ProductCart-powered store that wow'd us in one way or another. See, we spend "lots" of time doing customer service, and a great by-product of that is that we are exposed to...
Visualize before you buy: meet the Spotlight Visualizer
The best part of our job at Early Impact really is to see how companies use our ecommerce software to setup all kinds of successful online ventures. Spotlight Retail is one of those companies, with over 30 niche-oriented, ProductCart-powered stores under its belt. We...
WebTappeti wins e-commerce award
An awesome-looking ProductCart-powered store recently won an e-commerce award in Italy. It's WebTappeti (tappeto = "rug"). Congratulations to both WebTappeti and to our long-time partner NWEB for the great work on that project!