Cyber Monday is a huge shopping day for online retailers. It is important that if you participate in Cyber Monday, that you execute your plans effectively, or this day can leave your store in the slumps. Here are a few tips to help store owners survive this day.
- Make sure your inventory is accounted for and stocked
The last thing you want to do is offer a promotion that your inventory can’t handle. If you are using ProductCart, you can easily set up your store to keep track of inventory levels. You can also decide whether you will allow customers to purchase items on backorder or display a message regarding low inventory levels (i.e. “Only 3 more in stock!”) If you do not carry large quantities of items, it might be smart to select a small number of products to promote and stock up on those items. .
- Reminder notifications
There are a lot of large retailers that grab the attention of shoppers. Unless you have a very loyal customer base, sending out a friendly reminder to your customers can help generate traffic. Social Media is also a good tool to communicate with consumers on the specials you are offering.
A simple mock purchase can allow you to discover any holes in the checkout process your store might have. Nothing will send a customer away faster than if they can’t easily check out. Make sure if you are offering coupons that the code is going to properly work.
If you follow these simple tips, you can easily save yourself the cleanup that an issue can cause. If your software is preventing you from successfully carrying out your Cyber Monday plans, visit our site to see if there is a better fit.