Independent web designers are often tasked by their customers to offer enhancements to their customers’ websites. It’s a compliment, because it means that their customers trust them; it’s also a big responsibility, because the website needs to continue to work just as well it did prior to the addition of the new solution. Plus, new functionality is a source of revenue for independent designers, and no designer wants to lose control of the site because they can’t provide what their customer needs.
Most business owners are aware that they could increase their profitability by adding shopping carts to their websites. For web designers, it’s not a matter of if this request will be made, but when, so it makes sense to have an answer for your customer ready and waiting. Designers, here’s how to select a shopping cart for your e-commerce customers.
- Flexibility: Look for a solution that offers themes to keep costs down for your customers and help you get comfortable with the product, as well as customization for your more demanding clients once you understand the technology.
- Top-of-the-Line Technology: Select an e-commerce option that is built around HTML5 and CSS3 and offers mobile commerce, fluid responsive design, and microdata mark-up to help your customers’ sites stand out across devices and browsers.
- Search-Engine Friendly: If the e-commerce solution doesn’t give you the tools to take control of SEO and achieve better visibility in search results for your customers, prepare for some uncomfortable conversations with your customers.
- Longevity: Don’t force your customers to be guinea pigs or set yourself up to spend hours trying to find workarounds for which you won’t get paid. Find a shopping cart solution that has been around for at least 10 years.
- Support: Find a shopping cart system with robust online support resources, including user guides and forums, that are updated regularly.
Selecting a designer-friendly shopping cart system will enable you to create amazing e-commerce websites for your customers and increase your revenues while you help them achieve their sales goals. For more information about how to become a ProductCart reseller, contact us.
About the Author: Rachaelle Lynn is Google Certified in Analytics and AdWords and has over 12 years of experience in website development and digital advertising, including e-commerce, SEO, PPC, and social media. She has helped many businesses, from small local companies to large international organizations, establish online presences and leverage them to increase revenue.