Using CartStack + ProductCart to Recover 15% of Lost Sales
2018 has brought with it several new challenges for ecommerce managers and digital marketers. You must be cognizant of hundreds (if not thousands) of things to ensure you’re maximizing sales & minimizing losses, when selling online. And the more of these things you can automate, the more you can focus your attention on other aspects of your business’ growth.
That’s why we’re happy to announce a new ProductCart + CartStack integration!
CartStack uses a series of automated, personalized & uber-relevant messages to help retailers maximize their current traffic and recover 15% or more of would-be lost customers.
But wait… why are my shoppers leaving in the first place?
Online shoppers have an attention span shorter than a goldfish! Not only that, but as time progresses, Forbes predicts online shopper behavior to continue to grow more sporadic & website visits to become less frequent for each shopper.
The fact that shoppers are spending less and less time on our sites means we need to be able to quickly differentiate between which shoppers are our next “raving fans” and which have little interest in our products.
Three simple website metrics can help you differentiate between these shoppers fairly simply.
Sending The Right Message at the Right Time
CartStack users have access to a Full Visitor Abandonment Recovery Suite to combat bounce rate, browse abandonment & cart abandonment at the same time. The “right message, right time” intelligent technology uses a combination of on-site retargeting & monitoring tools, and email recovery campaigns to help you convert more visitors.
You’ll be able to identify your most promising leads & get more sales without running more traffic.
So how does CartStack work?
Integration with your ProductCart store takes only minutes. Once you’re setup, the software will begin to monitor your shoppers and capture email addresses from every page on your website, as they’re typed!
From here, there are 4 different campaigns you can run within CartStack to boost on-site conversion & recover lost sales from abandoning visitors.
Cart Abandonment Email Campaigns
Re-engage your most qualified leads with conversion-focused abandoned cart email reminders to recover 15% of your lost sales. A/B split test email content, inject the product images your shoppers had in their cart & get inboxed every time with CartStack’s trusted ISP.
Browse Abandonment Email Campaigns
Around 90% of shoppers won’t add anything to their cart. Since you’ll continuously capture & cookie shoppers throughout your whole website, Browse Abandonment emails will re-engage your “window shoppers”, pushing them further through your conversion funnel and helping you recover an extra 4-8% of abandoned sales.
Exit Intent or Delayed Popups
Exit Intent Technology allows you to disrupt your shoppers’ exit with an enticing offer to boost your sales & improve conversion in 3 ways:
- Converting more shoppers while they’re still on the website, by presenting them with discount codes, shipping incentives, contests or other special offers they can use to complete their purchase.
- Sending cart & browse abandonment reminders to shoppers that provide email, but don’t complete their purchase while on your site.
- Importing these leads into future remarketing & email campaigns.
With the right offer, you could capture around 20 – 40% more leads for use in your email campaigns, and convert an extra 3-5% of would-be lost traffic.
“Send My Cart”
When your shoppers simply aren’t ready to complete their purchase, Send My Cart will present them with the option to send themselves a reminder email, saving the items they had in their shopping cart. Your customers get to keep a wishlist of their favorite products from your store, and you’ll capture and remarket to even more leads.
Other Tools to Boost Your Conversion
A/B Split Testing
Not sure which offer or email content your shoppers will respond to the best? With A/B split testing, you can quickly and efficiently figure out the perfect formula to get your abandoners back to your site & through the checkout line.
Abandoned Session Replays
Easily pinpoint & identify leaks in your conversion funnel with full session recordings of your abandoning website visitors, filtered & categorized based on shopper behavior.
AI Product Recommendation Engine
While only 7% of customers will click on “Recommended Items” in an email, they can account for up to 26% of additional sales! CartStack’s AI-based recommendation engine monitors your shoppers purchasing habits and recommends the products that they’ll be most likely to purchase right in the cart recovery email.
Webhooks
Integrate CartStack with your CRM or email program to automatically import CartStack leads for continued marketing.
Best Practices for Recovering Revenue
The metrics (open rate, click through rate) you’ll achieve with a revenue recovery campaign will almost always double those of a typical email marketing blast for 3 reasons: Timelines, Relevance & Personalization.
Timeliness
Cart & Browse Abandonment emails sent out within the first 20 minutes after the shopper abandons your site a 3 times as likely to be opened. For cart abandonment campaigns, a cadence of 3 emails over 3 -5 days max is ideal for most retailers. For browse abandonment campaigns, a much more rapid email sequence is ideal, since these shoppers are likely to forget about you much sooner.
Relevance
No online shopper is built alike. And for this reason, sending the same email message to all of your site visitors is one sure way to recover very little (if any) revenue.
CartStack automatically segments your shoppers based on their interactions with your site, giving you the ability to dial in relevant messaging that will result in a higher number of recovered sales.
Personalization
Your shoppers are going to have the greatest response to email campaigns when they’re reminded of the items, images & descriptions of the products they abandoned while on your site.
Once integrated with your platform, you can easily use their pre-built email templates to have product information & images imported into your email campaigns automatically.
How to Install CartStack and Recover $1,000 Minimum for Free
You can find the CartStack App by visiting the ProductCart App Market in your control panel. From the main menu navigate to “Settings > ProductCart Apps > App Store”.
Not only will their integration team help you get setup and recovering revenue asap, you’ll never pay a dime until you recover at least $1,000 in lost revenue! And most new users recover enough sales in their first month to pay for the entire first year of service.
Sign up for free trial of CartStack here to get started!
