Around 5% of visits turn into an order
I recommend this online retail sales report by Coremetrics, which contains very interesting statistics on the most recent holiday season. For example:

  • Between 4% and 5% of visits turned into orders on Black Friday and Cyber Monday during the 2011 holiday season.
  • Over 5% of all visits were from a mobile device
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  • Average order value was around $190.
  • Average shopping cart abandonment: around 65%
  • Average conversion of new visitors: around 4%
  • Traffic coming from social networking Web sites is still less than 1%.

Interesting data. Worth a read.

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