What’s a “good” product description? The main goal of Google is to provide it's users, your customers, the most relevant products based on their needs or wants, prioritizing...
Writing Good Product Descriptions for SEO
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SEO
Proven Ways to Boost Your Instagram Following
With the influx of advertising on social media recently, it should come as no surprise that social media is the apex for digital advertisers. Consumers get the bulk of their...
5 Reasons Why Your eCommerce Site Needs a Blog
So you are up and running with your amazing eCommerce site. You have sales and clients and things are going great, but at some point, things may start to get a bit stagnant. depending on how often you get new inventory, it is possible that things can start to get...
SEO Tips: How to Optimize your Products
ProductCart has some great built-in tools to help you automatically optimize your products for indexing in search engines. Many of these tools work automatically behind the scenes for a solid base-line. Then you can take a step further for additional SEO benefits....
SEO for E-Commerce: Long-Tail Keywords
All e-commerce company owners know that Search Engine Optimization (SEO) is critical to driving website traffic and increasing revenue, but many have no idea where to start in terms of improving their SEO. SEO is comprised of a number of ongoing digital marketing...
Using Google’s Universal Analytics Tracking Code
On April 2, 2014, Google officially released Universal Analytics, a new tracking code put in place to replace Classic Analytics. According to Google, the Classic Analytics tracking code will continue to function for two years; however, being proactive in upgrading...
7 Tips for Improving Your Store’s Product Descriptions
You want to use the best SEO practices when writing your product descriptions. Creating compelling text will help sell your products, but writing text that search engines 'like' will help them show up in search results. These quick tips will improve your product's...
How to Succeed with Google+
When you are running an online store, your online reputation is really important not only for SEO purposes, but also for organic traffic too. If the only online presence you have is your ecommerce store, it is likely that you are missing out on large opportunities...
SEO is really all about value
There's been plenty of articles written about the recent changes to the Google search algorithm (see original announcement, and this follow-up by Practical eCommerce). Honestly, it's not even worth it to spend time worrying about the technicalities of the algorithm...
Google SEO Starter Guide and ProductCart
It's the start of a new year, and it can be a good time to review what you can do to further search engine optimize your Web store. The Google Search Engine Optimization Starter Guide is an excellent, free read... directly from the source! Put that together with a...
E-commerce stores, duplicate content, and Canonical URLs
At times we see ProductCart users send us messages or post on the ProductCart forms about concerns with duplicate content. In a nutshell, they are worried that having two links to the same page would damage their search engine rankings due to some sort of "duplicate...