So you are up and running with your amazing eCommerce site. You have sales and clients and things are going great, but at some point, things may start to get a bit stagnant....
5 Reasons Why Your eCommerce Site Needs a Blog
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NetSource Commerce
Handwritten Thank-You Notes for Lifetime Customer Loyalty
The Holiday season is upon us! There is a distinct chill in the air signaling the coming of the winter and the start of the busiest shopping season of the year. You have probably...
ProductCart-optimized ecommerce hosting
At Early Impact we like to focus on what we do best, which is developing quality e-commerce software (this year we are celebrating 10 years of e-commerce development!). Among the things that we don't provide directly is Web hosting services. Yet, many customers ask us...
Mobile Commerce at work!
In the latest ProductCart case study, we took a look at Sigler Music Center, an online music store that is leveraging the ProductCart Mobile Commerce Add-on to reach musicians on the go. When we interviewed the company in preparation for the case study, they indicated...
Take a first look at ProductCart v4.5
We're getting closer to a new release of our shopping cart software: ProductCart v4.5 We thought it'd be a good idea to setup a test store where you can take a first look. As you do so, remember that this is a BETA of ProductCart v4.5. There are still several things...
Speeding up your ecommerce store
Studies have shown that a faster page loading time will lead to visitors spending more time on your Web site (i.e. browsing more pages) and converting into customers at a faster rate. This retailer, for example, found that conversion rates were dropping by 7% for each...
New ProductCart case study: Azar Displays
Azar has been selling point of sale display systems for over 3 decades, and has been running a ProductCart-powered store for many years. It shows! Take a look at this new case study and learn how attention to details makes Azar Displays a successful, well designed...
Problem with Early Impact domain name
There was a problem with the main earlyimpact.com domain name this morning (03.11.11). The domain name became "expired", and the name servers were reset to the domain registration company (Register.com). This caused all domain names that use "earlyimpact.com"...
SEO is really all about value
There's been plenty of articles written about the recent changes to the Google search algorithm (see original announcement, and this follow-up by Practical eCommerce). Honestly, it's not even worth it to spend time worrying about the technicalities of the algorithm...
New ProductCart case study: Trek Light Gear
We just posted a new ProductCart case study to our Web site: Trek Light Gear. The folks at Trek Light Gear have done a great job building and marketing their business, and their online store certainly shows that. There is great content for outdoor enthusiasts on the...
Around 5% of visits turn into an order
I recommend this online retail sales report by Coremetrics, which contains very interesting statistics on the most recent holiday season. For example:Between 4% and 5% of visits turned into orders on Black Friday and Cyber Monday during the 2011 holiday season.Over 5%...
Using Google Analytics to track shopping cart abandonment
Sometimes customers contact us alarmed about Incomplete Orders that they find in the "Orders" section of their ProductCart Control Panel. Being the really cool e-commerce system that it is, ProductCart contains a section that allows you to see orders that were never...
Google SEO Starter Guide and ProductCart
It's the start of a new year, and it can be a good time to review what you can do to further search engine optimize your Web store. The Google Search Engine Optimization Starter Guide is an excellent, free read... directly from the source! Put that together with a...
Get inspired by other ProductCart users
We're excited to launch a new initiative: ProductCart Case Studies. Every month we'll feature a ProductCart-powered store that wow'd us in one way or another. See, we spend "lots" of time doing customer service, and a great by-product of that is that we are exposed to...