The idea of using lifestyle content to grow a business may seem irrelevant to sales. In the past, it has been ingrained in the minds of many businesspeople to push products,...
How to Drive More Sales with Better Images
It goes without saying that many consumers shop with their eyes. Sure, reviews left by people who already purchased the product are brutally honest and sometimes ruthless. But...
Building Hype Around Your New Product Releases
You have been working non stop. Creating your newest product to be released to the public. Your excitement level is at a 10, but have you thought about the excitement level of your audience yet? If you want to have a truly successful launch day and beyond, you need to...
How To Start An Ecommerce Business While Working Your 9-5
We live in a digital age. The vast majority of people utilize technology on a daily basis for everything in their lives from working to shopping and even for education. Because of this digital age that we live in, it is becoming more and more common for people to...
9 Marketing Tips for Your Online Store
Having an online store is an accomplishment in itself. Whether you started as a brick and mortar or just introduced your brand and products to the world, having an E-Commerce store will take your business to the next level. However, achieving your business goals will...
SEO Tips: How to Optimize your Products
ProductCart has some great built-in tools to help you automatically optimize your products for indexing in search engines. Many of these tools work automatically behind the scenes for a solid base-line. Then you can take a step further for additional SEO benefits....
Social Media Marketing: Start with Strategy
As an E-Commerce business owner, you are probably aware that social media is an extremely useful marketing tool, especially for online retailers. However, creating social media accounts for your business will not improve your sales figures overnight. Effective social...
Your 2015 Social E-Comm Guide
2015 is here and that means that we’ve got a new year to take a look at some new tactics to help grow our businesses. So let’s discuss some ways that you can take advantage of some Social Media tactics to gain customers. 1: Facebook Referrals This is a big one. If...
Tips for Turning ECommerce Shoppers into Buyers
Given the increased traffic to ecommerce websites during the holiday season, your site is likely to see more visitors than usual. But how can you convince holiday shoppers that they should buy from you instead of another online store? Here are some tips on how to...
SEO for E-Commerce: Long-Tail Keywords
All e-commerce company owners know that Search Engine Optimization (SEO) is critical to driving website traffic and increasing revenue, but many have no idea where to start in terms of improving their SEO. SEO is comprised of a number of ongoing digital marketing...
How to Select a Shopping Cart for Your E-Commerce Customers
Independent web designers are often tasked by their customers to offer enhancements to their customers’ websites. It’s a compliment, because it means that their customers trust them; it’s also a big responsibility, because the website needs to continue to work just as...
Should You Add a Shopping Cart to Your Website?
Many shoppers appreciate the convenience and flexibility of buying online. They can shop from the comfort of their favorite recliners at any time of the day or night, and they can choose from a wider range of stores than if they visited a physical store or even a...
Holiday Ecommerce Prep: 5 Things You Should Be Doing Now!
If you've weathered at least one season of online retail commerce already, you know the drill. If you haven't already started planning out your Holiday sales season, now is the time! Here are some things you should be thinking about and setting up right now in order...
How to Take Product Photos That Impact Your Bottom Line
Product photography is one of the biggest selling points in an ecommerce website. Without being able to visit a tangible store and touch, smell, hear or taste the product, potential customers only have images to interact with, and according to this infographic, more...